Spanish tourist group with a history of 40 years, which focuses its activities on the cruise business. It belongs to the American shipping company Royal Caribbean Ltd. and is the leading company in the Spanish cruise market.
The objective of the project was to establish a new strategy, in addition to redesigning its corporate image and applying it to its entire range of products. With this, it was possible to place the company in a more competitive position and associate it with an image of quality and professionalism.
DATE OF THE PROJECT